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The 7 Basic Rules in Making Professional Looking Custom Greeting Cards
Custom greeting cards typically come out in two ways. Either they are done well and look like professional color greeting cards made by experts, or they are done badly, just like an amateur’s card printing. If you want your greeting card printing to appear like a professional card, I suggest that you follow the seven basic rules of professional custom greeting card printing below. These rules will keep you up to standards in printing greeting cards just like the professionals do. 1. Keep to standard dimensions and templates – One of the first rules that you should follow for more professional looking custom greeting cards is to keep to the standard dimensions and greeting card templates that are in use today. These standard settings will help make your job a little bit easier since you do not have to make up your own settings and dimensions. Moreover, since they are standard dimensions and templates, most greeting card printers can accept those custom greeting card designs more readily. So make your greeting card printing easier on you and on the printer, by using standard dimensions and templates. This is the more professional way of doing things.
2. Get only the best original images and graphics you can – For professional looking greeting cards, you should of course get the best original images and graphics for your layout. The rule here is to acquire images that are professionally made, with the best compositions and the largest resolutions. It may cost you a bit to do this, but the effect is worth if for perfect custom greeting cards. Cheap custom greeting cards are characterized by web based graphics and fuzzy images, so make sure you avoid those at all cost in your greeting card printing.
3. Write or compose the perfect message – Of course, another important rule for printing professional looking greeting cards is to write or compose the perfect message. Do not just write up corny and manufactured sentiments into your greeting card. The message must always have a personal impact on the people you are giving to. It must matter to them and it must be something that really connects you to them. If you can’t do this, try to hire a professional writer to write your message. This is important since you will want that message to be perfect just like professional greeting cards do it.
4. Full color greeting cards always – Now, here is another general rule to follow to get great looking color greeting cards. Always go for full color greeting card printing. No one really prints uncoloured greeting cards today. You may think it is the cheap way to go, but trust me, full color greeting card printing is pretty affordable today. So don’t worry, go for full color. Your greeting cards will look better and they will still be affordable.
5. Spend on the best materials, always – Now, once you are starting your custom greeting card printing process already, do not forget to follow the rule of spending on the best materials. To get that real professional look for your color greeting cards, the paper materials must be quite high quality and tough. So when faced with printing choices for your custom greeting cards, try to spend money on the best materials always. You will get that professional greeting card look when you do this.
6. Know the newest tricks you can use – It is also a good rule to keep updated with the latest things happening in greeting card design. Many new greeting cards out there are integrating different folds, inks and other special elements into their layouts. You should try to always test out some of these design tricks so make your greeting cards extra special. Most professional greeting cards try to go for new designs, so you should do it as well.
7. Always add some feeling to your theme – Finally, it may sound corny, but you should always try to add feeling to your design theme. It must not be just a color theme picked from manufactured sources. You should pick a theme that represents the dominant feeling that you want people to feel when they see your print greeting cards. That is why you yourself should try to be precise with the colors and the design styles of your custom greeting cards. All professional greeting cards have that emotional impact, so it is important for you to do the same.
Don’t let your custom greeting cards fail and look cheap. Follow these rules for more professional looking custom greeting cards. Good Luck!
The author is affiliated with a company that offers http://www.printplace.com/printing/custom-greeting-cards.aspx
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